BREAK THE ROUTINE

GETTING SINGAPOREANS TO BREAK THEIR ROUTINES, LITERALLY

Zespri Kiwifruit is the boost of energy you need to escape your daily routine. To amplify Zespri's new campaign "Feel Alive",  we asked Singaporeans what their most dreaded routines were on social media and gave them the opportunity to break them in real life. 

We set up a giant installation in one of the main business centre in Singapore and rewarded the braves with routine-breaking experiences.