The DBS Multiplier
account just got bigger
Integrated campaign / Rabbits
Client: DBS Bank
THE ICONIC RABBIT IS BACK
This year, the DBS Multiplier Account got bigger, much bigger (3.8% interest on savings up to S$100,000). Loosely based on real-life events, this is the extraordinary story of an ordinary man meeting its dream account.
The campaign ran in cinemas, digital, social, and out of home.
