HUAT AHHHH
HHHHHHHH
HHHHHHHHHH
Online campaign / CNY
Client: DBS Bank
REINVENTING TRADITIONS DURING
CHINESE NEW YEAR
Every Chinese New Year, people queue at ATMs for new notes to pack in the traditional Ang Bao. As an innovation leader in the banking industry, DBS wanted to renew traditions with a digital, cashless, hassle-free QR Ang Bao.
We launched this new product online using a traditional yet contagious greeting "HUAT AHHHHHH!". The campaigned launched with an online video and social content
