Good time for a Krud
Integrated campaign / Brand launch / Identity
Client: Krud Beer
MAKING EVERY OCCASION, A GREAT OCCASION
Cambodians are known for their positivity. They celebrate everything from buying a new TV to getting a like on their first TikTok video. While other beer brands focus on epic parties, magical transformations and VIP dance parties on yachts with celebrities, and to launch our new beer brand, we captured the genuine happiness and celebrations that happen from everyday small wins.
Our campaign asked a simple question:
"When is a Good Time for a Krud?
