LIVE FRESH CLUB
Online activation / Gaming / Fortnite
Client: DBS Bank
REOPENING SINGAPORE’S MOST ICONIC CLUB DURING COVID
The DBS Live Fresh card is the credit card for millennials offering cashback on fresh nightlife experiences. But with the pandemic hitting the world hard, there wasn’t much nightlife going on.
In partnership with Fortnite and DBS, we re-opened Zouk - Singapore's most iconic night club.
Despite closing in 2016, Zouk @ Jiak Kim Street continues to be loved and missed by Singaporeans. Using archive photos and lots of memories, we recreated the whole club in Fortnite and invited millennials to collect fresh in-game cashback through in-game events.
Case study
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