THE
[INNER THOUGHTS]
SUBTITLES
A mental health campaign
Integrated campaign
Client: Health Promotion Board
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Awards:
GONG SHOW
1x silver
6x bronze
What if we could read someone’s mind?
With mental health being on the decline in Singapore, we helped people be better supporters for those struggling, by making the invisible visible: their thoughts.
We asked Singaporeans a simple question: “Are we giving the right support?” and showed them what happens when we don’t.
We highjacked YouTube’s Closed captions and turned them into readable thoughts.
How it works
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Case study
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